This project consisted about creating a new poster and graphic line for the IX edition of the summer festival ‘Sierra Nevada por todo lo Alto’. It takes place in Sierra Nevada, Granada. Its image and graphic line must be fresh and summerish showing the character of the mountain.
The logo plays with the idea of the shape of the mountain, to bring more dynamism. The type used is Ed Interlock and Gothic.
The color palette wants to bring you to summer, happiness and positivism and those blues and yellows plays really well combined. It also gives energy and show the fresh of the mountain.
The graphic resources came from the different activities that you can do in Sierra Nevada, like biking, hiking, snowboarding and much more.