The logo plays with the idea of the shape of the mountain, to bring more dynamism. The type used is Ed Interlock and Gothic.

The color palette wants to bring you to summer, happiness and positivism and those blues and yellows plays really well combined. It also gives energy and show the fresh of the mountain.

The graphic resources came from the different activities that you  can do in Sierra Nevada, like biking, hiking, snowboarding and much more.